Book Room
Palme

Privacy Notice

In addition to our website, we also operate optimised sales landing pages. We use standard cloud service and CRM systems as well as Evalanche software from SC-Networks in order to process your query, booking, order, activation, registration or other sending of a form on a corresponding landing page and to save and store your data. Your data will be processed and saved to a partial extent outside the EU and the EEA by these services and systems. An adequate level of data protection is ensured by an adequacy decision made by the European Commission (privacy shield) or a data processing agreement concluded with the corresponding company.

We use features from the web analytics service Google Analytics provided by Google Inc. (‘Google’) on our landing page. This involves the use of cookies that permit Google to analyse your use of our website. Data generated by the cookies is transferred to the server operated by the provider and stored there. If would like to prevent this, you can configure your browser settings to not store cookies, notify you each time cookies are set or only permit cookies in individual cases.

Your IP address is collected in the process and instantly anonymised (e.g. by deleting the last 8 bits). As a result, it is only possible to roughly pinpoint your location.

The data processing conducted by the web analysis provider Google on our website is based on the adequacy decision made by the European Commission (‘privacy shield’ for processing in the US).

You can prevent the storage of cookies by adjusting your browser software. In addition, you can stop Google from collecting the data generated by the cookie based on your use of our website and the

corresponding processing of this data by Google by downloading and installing the browser plugin available from the link below: http://tools.google.com/dlpage....

We also use features provided by ADDITIVE on our landing pages to record the use of our website as well as the success of our marketing and sales activities across channels such as our landing pages, newsletter and social media pages.

ADDITIVE has access to the data collected by Google Analytics. This data is not used for any other purpose than to analyse the use of our website and evaluate the success of our marketing and sales activities.

This data processing takes place on the basis of the statutory provisions of Art. 6(1) lit. f GDPR (legitimate interest).

In this case, our legitimate interest in terms of the GDPR lies in improving our services and online presence by analysing the use of our website along with the success of our sales and marketing activities.

We also use the remarketing features provided by Google Inc. (‘Google’) and Facebook Inc. (‘Facebook’) on our landing pages. This means Facebook and Google and informed when you visit our website. These features allow personalised ads to be displayed to visitors to the landing pages in the Google ads network or on the social networks Facebook and Instagram.

The data processing related to these remarketing features takes place on the basis of the statutory provisions of Art. 6(1) lit. a GDPR (consent).

You will be informed about the use of cookies for these remarketing features in a banner when you visit our landing pages. You consent to the use of cookies by continuing to use our website or by clicking on the corresponding button. You reserve the right to withdraw your consent at any time by visiting the page with the cookie banner on the corresponding landing page and opting out of cookies in the banner that appears.

etracker

The provider of this website uses services provided by etracker GmbH based in Hamburg, Germany (www.etracker.com) to analyse usage data. As a rule, we don’t use cookies for web analysis purposes. However, if we do use analysis and optimisation cookies, we will always separately obtain your express consent beforehand. In this event, if you provide your consent, cookies will be used that permit us to statistically analyse the reach of this website, measure the success of our online marketing activities and conduct testing to test and optimise different versions of our website or its components, for example. Cookies are small text files that are stored on the user’s device by their browser. etracker cookies do not contain any information that could be used to identify a user.

Data generated with etracker is exclusively processed within the territory of the Federal Republic of Germany on behalf of the provider of this website and is therefore subject to strict German and European data protection legislation and standards. Correspondingly, etracker is independently audited, certified and has been awarded the data protection seal of approval ePrivacyseal.

This data processing takes place on the basis of the statutory provisions of Art. 6(1) lit. f of the General Data Protection Regulation (GDPR) (legitimate interest). In this case, our legitimate interest in terms of the GDPR lies in optimising our website and online presence. We care about the privacy of visitors to our website. That’s why we anonymise or pseudonymise all data that could potentially be used to identify an individual such as their IP address and login or device ID, as early as possible. Your data will not be used in any other manner, merged with other data or passed on to third parties.

You are entitled to object to the data processing described above at any time. Objecting to processing will not have any negative implications.